Kelly Cook

No matter what’s going on in the world, people will still fall in love and want to get married. For that reason, businesses like David’s Bridal are always going to be important, in the midst of COVID or during any other time.

In today’s episode, you’ll hear from Kelly Cook, EVP and Chief Marketing and IT Officer for David’s Bridal. Listen in to hear what she has to say about how she ended up at David’s bridal, what changes she’s seen in the behavior of consumers who are using David’s bridal, and what David’s has coming in the future in terms of technology and omnichannel experiences.


Topics Discussed in Today’s Episode:

Kelly’s background
What David’s Bridal is about
What brought Kelly to David’s Bridal initially
What “transforming” means to Kelly
Changes Kelly has seen in consumer behavior
Key omnichannel experiences that David’s has adopted
What David’s is seeing on the horizon that they want to do
Technology decisions that are important for David’s Bridal
The elements that make the loyalty program at David’s successful
Metrics that David’s is held to
Best in-location experiences Kelly has had with other brands
Kelly’s advice for retailers


Kelly Cook



“Loving the love business, which is what we’re in at David’s.”

“It’s really about pulling back and looking at every single way we serve her, and figuring out better ways to do that given the way she lives her life today.”

“One of the things that we’re really going to be focused on this year is digitally transforming the entire wedding planning process for her.”