Tip & Strategies For Brick-And-Mortar Operators To Thrive In Today’s New Environment
Latest Episode
Creating Memorable In-Location Experiences Across 40+ Locations with Andrew Pudalov, Founder and CEO of Rush Bowls
In this episode, our host Bobby Marahmat speaks with Andrew Pudalov, Founder and CEO of Rush Bowls, a healthy quick serve restaurant with more than 40 locations across the US with plans to add 20 more new locations in 2023. Topics discussed: How the 9/11 terrorist...
Creating Memorable In-Location Experiences Across 40+ Locations with Andrew Pudalov, Founder and CEO of Rush Bowls
In this episode, our host Bobby Marahmat speaks with Andrew Pudalov, Founder and CEO of Rush Bowls, a healthy quick serve restaurant with more than 40 locations across the US with plans to add 20 more new locations in 2023. Topics discussed: How the 9/11 terrorist attacks prompted Andrew to leave...
Is brick and mortar dead or is it just coming alive? Join industry veteran, Bobby Marhamat, as he investigates the future of brick and mortar, why it’s gotten a bad name and what it takes to create a customer experience that increases ROI and keeps people coming back for more. Join him as he interviews the experts and learn what it takes to make or break the in-location experience.
In today’s podcast, Bobby is joined by Nadina Guglielmetti, Vice President, General Manager, Marketing at The Vitamin Shoppe, a popular specialty vitamin and supplement retailer.
Â
Nadina shares how her team at the Vitamin Shoppe makes use of a process that allows them to democratize work and enables them to plan and strategize with consistency across all channels whether it be for brand launches, promotions, or brand messaging. She highlights the importance of leveraging data and technology and of having a solid understanding of both the online and offline world in building better customer relationships.
Â
Topics discussed:
- Nadina’s background in retail, advertising, pr, and marketing working for top-tier brands, and what led her to working with the Vitamin Shoppe
- Best practices she learned from her previous roles which she was able to use in her current role managing omnichannel marketing for the Vitamin Shoppe
- What differentiates The Vitamin Shoppe from other retailers and the advantages it has as a mid-sized company with a simple organizational structure
- The four areas Nadina focus on in managing her team’s daily marketing processes
- What excites her about the world of brick and mortar
- Strategies Nadina and her team uses to ensure consistency in their customers’ experience
- The important role technology plays in marketing
- How AI can help address the challenge of identifying and connecting all customer touch points
- Nadina’s advice for retailers looking to grow their business
Past Episodes
Creating Memorable In-Location Experiences Across 40+ Locations with Andrew Pudalov, Founder and CEO of Rush Bowls
In this episode, our host Bobby Marahmat speaks with Andrew Pudalov, Founder and CEO of Rush Bowls, a healthy quick serve restaurant with more than 40 locations across the US with plans to add 20 more new locations in 2023. Topics discussed: How the 9/11...
EP 94: Nadina Guglielmetti
In today’s podcast, Bobby is joined by Nadina Guglielmetti, Vice President, General Manager, Marketing at The Vitamin Shoppe, a popular specialty vitamin and supplement retailer. Nadina shares how her team at the Vitamin Shoppe makes use of a process that...
PODCAST 93: Jenna Flateman Posner
Jenna Flateman Posner is the Chief Digital Officer for SNIPES, one of the fastest growing sneaker and streetwear retail platforms in Europe and the US. Jenna is a seasoned retail industry professional having worked as a retail technologist and digital...
PODCAST 92: Tal Zvi Nathanel
Tal Zvi Nathanel is the CEO & Co-Founder of SHOWFIELD, a multi-brand department store environment built for today’s customers and tomorrow’s brands. With a background in technology and event experiences, and inspired by the power of physical stores to...
PODCAST 91: Barruch Ben-Zekry
Barruch Ben-Zekry is the Founder and CEO of Out&Back, a managed marketplace for outdoor gear leveling up the peer-to-peer resale experience. He joins the show to talk about why re-commerce has so much potential in the outdoors market, how building...
PODCAST 90: Craig Patterson
Craig Patterson is the Editor-in-Chief of the leading Canadian retail industry news magazine, Retail Insider. He joins the show to discuss how retail has changed in the last few years, why online shopping still has value in a post-covid world, and his take on the future of retail.Â
PODCAST 89: Marshall Kay
Marshall Kay is the founder of RFID Sherpas and a retail entrepreneurial consultant. In this episode, we dive into the technology of RFID technology, and how it can help retail brands in their stores. RFID creates smart lables that will help stores collect...
PODCAST 88: Ron Thurston
Ron Thurston is the host of the Retail in America Podcast. He spent many years working on the front lines of retail, and then he wrote his book, Retail Pride, to celebrate his career journey. On his book tour, he also meets front line retail workers around...
PODCAST 87: April Sabral
April Sabral is the founder and CEO of retailu, an online, on-demand leadership development platform for retail professionals. She is also the author of The Positive Effect, where she details her journey working in retail. In the episode today, we talk about...
Get Notified of New Episodes and
Additional Insights in our Newsletters
