Tip & Strategies For Brick-And-Mortar Operators To Thrive In Today’s New Environment
Latest Episode
PODCAST 92: Tal Zvi Nathanel
Tal Zvi Nathanel is the CEO & Co-Founder of SHOWFIELD, a multi-brand department store environment built for today’s customers and tomorrow’s brands. With a background in technology and event experiences, and inspired by the power of physical stores to stimulate...
PODCAST 92: Tal Zvi Nathanel
Tal Zvi Nathanel is the CEO & Co-Founder of SHOWFIELD, a multi-brand department store environment built for today’s customers and tomorrow’s brands. With a background in technology and event experiences, and inspired by the power of physical stores to stimulate all of our senses, Tal is...
Is brick and mortar dead or is it just coming alive? Join industry veteran, Bobby Marhamat, as he investigates the future of brick and mortar, why it’s gotten a bad name and what it takes to create a customer experience that increases ROI and keeps people coming back for more. Join him as he interviews the experts and learn what it takes to make or break the in-location experience.
In today’s podcast, Bobby is joined by Nadina Guglielmetti, Vice President, General Manager, Marketing at The Vitamin Shoppe, a popular specialty vitamin and supplement retailer.
Nadina shares how her team at the Vitamin Shoppe makes use of a process that allows them to democratize work and enables them to plan and strategize with consistency across all channels whether it be for brand launches, promotions, or brand messaging. She highlights the importance of leveraging data and technology and of having a solid understanding of both the online and offline world in building better customer relationships.
Topics discussed:
- Nadina’s background in retail, advertising, pr, and marketing working for top-tier brands, and what led her to working with the Vitamin Shoppe
- Best practices she learned from her previous roles which she was able to use in her current role managing omnichannel marketing for the Vitamin Shoppe
- What differentiates The Vitamin Shoppe from other retailers and the advantages it has as a mid-sized company with a simple organizational structure
- The four areas Nadina focus on in managing her team’s daily marketing processes
- What excites her about the world of brick and mortar
- Strategies Nadina and her team uses to ensure consistency in their customers’ experience
- The important role technology plays in marketing
- How AI can help address the challenge of identifying and connecting all customer touch points
- Nadina’s advice for retailers looking to grow their business
Past Episodes
PODCAST 92: Tal Zvi Nathanel
Tal Zvi Nathanel is the CEO & Co-Founder of SHOWFIELD, a multi-brand department store environment built for today’s customers and tomorrow’s brands. With a background in technology and event experiences, and inspired by the power of physical stores to...
PODCAST 91: Barruch Ben-Zekry
Barruch Ben-Zekry is the Founder and CEO of Out&Back, a managed marketplace for outdoor gear leveling up the peer-to-peer resale experience. He joins the show to talk about why re-commerce has so much potential in the outdoors market, how building...
PODCAST 90: Craig Patterson
Craig Patterson is the Editor-in-Chief of the leading Canadian retail industry news magazine, Retail Insider. He joins the show to discuss how retail has changed in the last few years, why online shopping still has value in a post-covid world, and his take on the future of retail.
PODCAST 89: Marshall Kay
Marshall Kay is the founder of RFID Sherpas and a retail entrepreneurial consultant. In this episode, we dive into the technology of RFID technology, and how it can help retail brands in their stores. RFID creates smart lables that will help stores collect...
PODCAST 88: Ron Thurston
Ron Thurston is the host of the Retail in America Podcast. He spent many years working on the front lines of retail, and then he wrote his book, Retail Pride, to celebrate his career journey. On his book tour, he also meets front line retail workers around...
PODCAST 87: April Sabral
April Sabral is the founder and CEO of retailu, an online, on-demand leadership development platform for retail professionals. She is also the author of The Positive Effect, where she details her journey working in retail. In the episode today, we talk about...
PODCAST 85: Mina Fader
Mina Fader is the Managing Director of Wharton’s Baker Retailing Center at the University of Pennsylvania. In this episode, Mina discusses the present and future state of retail. She breaks down the fate of the brick and mortar space in the digital,...
PODCAST 85: Hitha Herzog
Hitha is the Chief Research Officer at H Squared Research LLC, a consumer spending columnist at US News and World Report, and the author of the book “Black Market Billions: How Organized Retail Crimes Fund Terrorists.” She is a self-proclaimed futurist...
PODCAST 84: Katherine Cullen
What is the NRF (National Retail Federation) and what do they do? Today’s guest, Katherine Cullen, is the senior director of industry and consumer insights for the National Retail Federation’s research team. That means that she leads NRF’s research on...
Get Notified of New Episodes and
Additional Insights in our Newsletters
