Online experiences became more important for brands during the pandemic, which has led to a lot of creativity when it comes to services like Jebbit. But how does that translate to in-store shopping? In today’s episode, you’ll hear from Pamela Erlichman, Chief Marketing Officer at Jebbit. She discusses how Jebbit technology works and how customers use it, what declared data is and how it’s used, and how Jebbit can be used in-store as well as online.
Topics Discussed in Today’s Episode:
✔ What Pamela does at Jebbit
✔ How to interact with Jebbit technology
✔ Success customers have with Jebbit
✔ How consumer behavior has changed recently
✔ Value drivers that may have changed for customers since COVID
✔ What declared data is
✔ What customers say about how declared data changes the way they provide experiences to their customers
✔ How Jebbit can accentuate experiences in locations
✔ What technology we’re going to see more of
✔ Brands Pamela loves
✔ How brands will extend their experience into locations
✔ Advice Pamela would give retailers to improve their marketing strategy
Resources:
QUOTES:
“Giving something of benefit and value to begin with is a much better way to engage.”
“Declared data is a form of first-party data that is directly given by consumers.”
“Purpose. Convenience. Giving you a minute of reprieve. All of those things matter.”