Jim Donnelly

What is hyper-wellness? How do you blend medical services with non-medical services, while meeting all of the regulations and requirements involved? In today’s episode, you’ll hear from Jim Donnelly of Restore Hyper Wellness and Cryotherapy. Listen in to hear what Jim has to say about how he knew when to scale, what makes his services unique, and what makes people say “wow” when using his services.


Topics Discussed in Today’s Episode:

Jim’s background and how he got started with Restore
Important lessons Jim learned through marketing and how they helped him build Restore
The signal to scale
The things that make Restore unique
What gives people a “wow” moment after visiting a Restore location
Critical technology for Restore
Jim’s favorite in-store experiences
Advice for small retailers trying to create a brand identity
The critical time when Jim decided on franchising
How Jim built up the store during COVID



Jim Donnelly



“We said from the beginning we’re going to make it open, transparent, and social. And throw a little bit of fun on there.”

“We’re lucky in that we have a product that applies to the vast majority of the population.”

“I happen to like the fact that what we do is complex and has a lot of nuance to it.”

“That’s the number-one principle around hyper wellness. You have to walk out feeling better than you walked in.”