If you’re in retail, you know how important it is to have the right data. Today’s guest is in the business of collecting and finding use cases for data. Ethan Chernofsky is the VP of Marketing for Placer.ai, a location analytics company. In today’s episode, Ethan explains in detail what his company does and how retailers use the data that Placer works with. Listen in to hear what Ethan has to say about use cases for Placer’s services, how use cases have changed during the pandemic, and what retail should do and not do to create a good omnichannel experience.
Topics Discussed in Today’s Episode:
✔ What Placer.ai does
✔ How Placer’s technology works
✔ Use cases for Placer’s services
✔ Whether use cases have changed during COVID
✔ What common operators need to do to prepare for the future
✔ What retailers should avoid doing right now
✔ Things to take note of when thinking about an omnichannel experience
✔ Retailers that have done the online/offline experience really well
✔ Technologies that are revolutionizing retail
✔ Technologies that were adapted faster than Ethan expected
✔ Technologies that will have the biggest impact on shaping the future
✔ Fun spots to visit in Tel Aviv
Resources:
QUOTES:
“The cool thing about data is it’s essentially an endless well of information. It’s just, can you figure out the right questions to ask?”
“When you think of the world of ecommerce and online distribution, the cheat code that that channel had was the ability to very rapidly optimize and maximize output.”
“Be wary of the extreme narratives.”