Jamie Richardson

White Castle isn’t as big as some other hamburger chains, but it is the oldest chain in the United States, and it remains family-owned even after 100 years, which is a big feat. In today’s episode, you’ll learn more about White Castle and why it remains a success so long after its initial appearance.

Jamie Richardson is the Vice President of Marketing and Public Relations at White Castle. Over the years, he’s also worked as a Regional Marketing Supervisor, Director of Marketing, and the VP of Public Relations, so he knows a lot about the company. Listen to the episode to hear what Jamie has to say about why he works at White Castle, why White Castle has stood the test of time, and why White Castle is a great place to work.


Topics Discussed in Today’s Episode:

Jamie’s role
What brought Jamie to White Castle
What Jamie’s day to day looks like
Why White Castle has stood the test of time
Why the White Castle footprint is smaller than competitors
White Castle’s frozen food products in the grocery store
Initiatives that White Castle has been focused on
Changes to the brand over the last few years
The keys to a great dining experience
Advice for restaurants to grow and last as long as White Castle has
Why White Castle is a great place to work
How to keep a multi-location restaurant a desirable place for employees to work
White Castle’s new Strawberry-Swirl Cheesecake on a stick



Jamie Richardson

White Castle



“Craving in a free world.”

“For us, it’s about listening.”

“We’ve always wanted to be the best and not worried about being the biggest.”

“I think we’ve gotten a lot smarter about how we design back of house in the kitchen.”

“I think that reverence is really super important.”