Tip & Strategies For Brick-And-Mortar Operators To Thrive In Today’s New Environment
Latest Episode
PODCAST 93: Jenna Flateman Posner
Jenna Flateman Posner is the Chief Digital Officer for SNIPES, one of the fastest growing sneaker and streetwear retail platforms in Europe and the US. Jenna is a seasoned retail industry professional having worked as a retail technologist and digital retailer for an...
PODCAST 93: Jenna Flateman Posner
Jenna Flateman Posner is the Chief Digital Officer for SNIPES, one of the fastest growing sneaker and streetwear retail platforms in Europe and the US. Jenna is a seasoned retail industry professional having worked as a retail technologist and digital retailer for an impressive lineup of...
Is brick and mortar dead or is it just coming alive? Join industry veteran, Bobby Marhamat, as he investigates the future of brick and mortar, why it’s gotten a bad name and what it takes to create a customer experience that increases ROI and keeps people coming back for more. Join him as he interviews the experts and learn what it takes to make or break the in-location experience.
In today’s podcast, Bobby is joined by Nadina Guglielmetti, Vice President, General Manager, Marketing at The Vitamin Shoppe, a popular specialty vitamin and supplement retailer.
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Nadina shares how her team at the Vitamin Shoppe makes use of a process that allows them to democratize work and enables them to plan and strategize with consistency across all channels whether it be for brand launches, promotions, or brand messaging. She highlights the importance of leveraging data and technology and of having a solid understanding of both the online and offline world in building better customer relationships.
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Topics discussed:
- Nadina’s background in retail, advertising, pr, and marketing working for top-tier brands, and what led her to working with the Vitamin Shoppe
- Best practices she learned from her previous roles which she was able to use in her current role managing omnichannel marketing for the Vitamin Shoppe
- What differentiates The Vitamin Shoppe from other retailers and the advantages it has as a mid-sized company with a simple organizational structure
- The four areas Nadina focus on in managing her team’s daily marketing processes
- What excites her about the world of brick and mortar
- Strategies Nadina and her team uses to ensure consistency in their customers’ experience
- The important role technology plays in marketing
- How AI can help address the challenge of identifying and connecting all customer touch points
- Nadina’s advice for retailers looking to grow their business
Past Episodes
PODCAST 77: Matt Alexander
What is different about selling your brand in a multi-brand, brick and mortar store? Is this a good idea for a direct-to-consumer brand that wants to add a brick and mortar option for customers? How does it work? Today’s guest is Matt Alexander, the...
PODCAST 76: Josh Baylin
How do robotics function in the retail world now, and how will they play into retail settings in the future? Today’s guest is working in the cutting edge of autonomous robotics and will explain a lot of the thinking around robotics in the retail space. Josh...
PODCAST 75: Tracey Bissett
Having a great idea for a business doesn’t necessarily mean you understand how to best manage your money, make a financial plan, or handle cash flow. So where does an entrepreneur turn when they need to learn how to manage the financial end of their business...
PODCAST 74: Devon Mychal & Vikas Bhambri
Is the Great Resignation just a buzzword, or is it real? Either way, employees are quitting their jobs and looking for new roles. And research shows that workers who are engaged in their work and workplace can actually be more likely to outperform...
PODCAST 73: Kelly Cook
No matter what’s going on in the world, people will still fall in love and want to get married. For that reason, businesses like David’s Bridal are always going to be important, in the midst of COVID or during any other time. In today’s episode, you’ll hear...
PODCAST 72: Pat Egan
See’s Candies is a retailer that hardly needs an introduction, because it’s so widely known. And what could be better than working for a popular candy manufacturer and retailer? In today’s episode, you’ll hear from Pat Egan, the CEO of See’s Candies. Listen...
PODCAST 71: Samuel Mueller
What is driving the demand for self-service technologies inside store locations? That’s one of the things that you’ll hear about in today’s episode. Joining the podcast today is Samuel Mueller of Scandit, a company that provides technology that facilitates...
PODCAST 70: Michael Mohammed
What do you need to think about when establishing a franchise business model? What’s attractive about fast-casual restaurants? These are some of the questions that Michael Mohammed will address in today’s show. Michael is the CEO of Chronic Tacos, a...
PODCAST 69: Mariam Reza
How can brands continue having a conversation with their consumers through multiple channels? Today’s guest is Mariam Reza, and she explains the value and details of conversational AI. Listen to her interview to hear what Mariam has to say about the company...
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