Tip & Strategies For Brick-And-Mortar Operators To Thrive In Today’s New Environment
Latest Episode
PODCAST 89: Marshall Kay
Marshall Kay is the founder of RFID Sherpas and a retail entrepreneurial consultant. In this episode, we dive into the technology of RFID technology, and how it can help retail brands in their stores. RFID creates smart lables that will help stores collect and manage...
PODCAST 89: Marshall Kay
Marshall Kay is the founder of RFID Sherpas and a retail entrepreneurial consultant. In this episode, we dive into the technology of RFID technology, and how it can help retail brands in their stores. RFID creates smart lables that will help stores collect and manage more data about the movement...
Is brick and mortar dead or is it just coming alive? Join industry veteran, Bobby Marhamat, as he investigates the future of brick and mortar, why it’s gotten a bad name and what it takes to create a customer experience that increases ROI and keeps people coming back for more. Join him as he interviews the experts and learn what it takes to make or break the in-location experience.
In today’s podcast, Bobby is joined by Nadina Guglielmetti, Vice President, General Manager, Marketing at The Vitamin Shoppe, a popular specialty vitamin and supplement retailer.
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Nadina shares how her team at the Vitamin Shoppe makes use of a process that allows them to democratize work and enables them to plan and strategize with consistency across all channels whether it be for brand launches, promotions, or brand messaging. She highlights the importance of leveraging data and technology and of having a solid understanding of both the online and offline world in building better customer relationships.
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Topics discussed:
- Nadina’s background in retail, advertising, pr, and marketing working for top-tier brands, and what led her to working with the Vitamin Shoppe
- Best practices she learned from her previous roles which she was able to use in her current role managing omnichannel marketing for the Vitamin Shoppe
- What differentiates The Vitamin Shoppe from other retailers and the advantages it has as a mid-sized company with a simple organizational structure
- The four areas Nadina focus on in managing her team’s daily marketing processes
- What excites her about the world of brick and mortar
- Strategies Nadina and her team uses to ensure consistency in their customers’ experience
- The important role technology plays in marketing
- How AI can help address the challenge of identifying and connecting all customer touch points
- Nadina’s advice for retailers looking to grow their business
Past Episodes
PODCAST 65: Matt Matros
Why do you have to either go big or go small when launching a food product? What’s the most important thing you can do when you’re looking for a new retail location to expand to? Today’s guest will explain his thoughts on these topics and more. Listen to...
PODCAST 64: Allison Auclair
Running an omnichannel business involves a lot of different moving parts for your online and offline locations, but how do you connect all those moving parts to provide your customers with the most seamless experience? Today’s guest says that’s one of the...
PODCAST 63: Pamela Erlichman
Online experiences became more important for brands during the pandemic, which has led to a lot of creativity when it comes to services like Jebbit. But how does that translate to in-store shopping? In today’s episode, you’ll hear from Pamela Erlichman,...
PODCAST 62: Andre Hordagoda
The demand for digital, remote shopping services has only grown since the beginning of the coronavirus pandemic. The company co-founded by today’s guest has been around for years, but you can understand how they would have picked up in usage since early last...
PODCAST 61: Peter Tonstad
It’s not always obvious how a shopping center or mall can engage consumers and pull in foot traffic, but today’s client has ideas. Peter Tonstad is the CEO of Placewise, a company that works with malls and other types of shopping centers to attract...
PODCAST 60: Oscar Sachs
What does online shopping really have to do with driving customers into the store? What if you learned that in-store experiences often start outside the store and that some of the best in-store experiences start online? That’s what today’s guest will be...
PODCAST 59: Chris Kaighn
Fashion retailers have been through a difficult period, but at this point, their customers miss them as much as they miss their customers. Chris Kaighn is the Senior Vice President - Boutiques, Real Estate, and Strategic Partnerships at Francesca’s. Listen...
PODCAST 58: Jim Donnelly
What is hyper-wellness? How do you blend medical services with non-medical services, while meeting all of the regulations and requirements involved? In today’s episode, you’ll hear from Jim Donnelly of Restore Hyper Wellness and Cryotherapy. Listen in to...
PODCAST 57: Brian Malkerson
You’re already familiar with SMS messages, but you may not be familiar with their power as a marketing channel. Today’s guest works for a company that harnesses that power and uses it to drive consumers into their customers’ retail location. Listen in to...
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