Tip & Strategies For Brick-And-Mortar Operators To Thrive In Today’s New Environment
Latest Episode
EP 94: Nadina Guglielmetti
In today’s podcast, Bobby is joined by Nadina Guglielmetti, Vice President, General Manager, Marketing at The Vitamin Shoppe, a popular specialty vitamin and supplement retailer. Nadina shares how her team at the Vitamin Shoppe makes use of a process that allows them...
EP 94: Nadina Guglielmetti
In today’s podcast, Bobby is joined by Nadina Guglielmetti, Vice President, General Manager, Marketing at The Vitamin Shoppe, a popular specialty vitamin and supplement retailer. Nadina shares how her team at the Vitamin Shoppe makes use of a process that allows them to democratize work and...
Is brick and mortar dead or is it just coming alive? Join industry veteran, Bobby Marhamat, as he investigates the future of brick and mortar, why it’s gotten a bad name and what it takes to create a customer experience that increases ROI and keeps people coming back for more. Join him as he interviews the experts and learn what it takes to make or break the in-location experience.
In today’s podcast, Bobby is joined by Nadina Guglielmetti, Vice President, General Manager, Marketing at The Vitamin Shoppe, a popular specialty vitamin and supplement retailer.
Nadina shares how her team at the Vitamin Shoppe makes use of a process that allows them to democratize work and enables them to plan and strategize with consistency across all channels whether it be for brand launches, promotions, or brand messaging. She highlights the importance of leveraging data and technology and of having a solid understanding of both the online and offline world in building better customer relationships.
Topics discussed:
- Nadina’s background in retail, advertising, pr, and marketing working for top-tier brands, and what led her to working with the Vitamin Shoppe
- Best practices she learned from her previous roles which she was able to use in her current role managing omnichannel marketing for the Vitamin Shoppe
- What differentiates The Vitamin Shoppe from other retailers and the advantages it has as a mid-sized company with a simple organizational structure
- The four areas Nadina focus on in managing her team’s daily marketing processes
- What excites her about the world of brick and mortar
- Strategies Nadina and her team uses to ensure consistency in their customers’ experience
- The important role technology plays in marketing
- How AI can help address the challenge of identifying and connecting all customer touch points
- Nadina’s advice for retailers looking to grow their business
Past Episodes
PODCAST 85: Mina Fader
Mina Fader is the Managing Director of Wharton’s Baker Retailing Center at the University of Pennsylvania. In this episode, Mina discusses the present and future state of retail. She breaks down the fate of the brick and mortar space in the digital,...
PODCAST 85: Hitha Herzog
Hitha is the Chief Research Officer at H Squared Research LLC, a consumer spending columnist at US News and World Report, and the author of the book “Black Market Billions: How Organized Retail Crimes Fund Terrorists.” She is a self-proclaimed futurist...
PODCAST 84: Katherine Cullen
What is the NRF (National Retail Federation) and what do they do? Today’s guest, Katherine Cullen, is the senior director of industry and consumer insights for the National Retail Federation’s research team. That means that she leads NRF’s research on...
PODCAST 83: Doron Friedman
Over recent years, there have been many changes in what people expect from retailers. People want to shop locally, but they also want the convenience afforded to them by big retailers. SpotOn helps smaller retailers achieve that. Today, you’ll hear from...
PODCAST 82: Pervez Pir
Has the definition or expectation of convenience changed over time? The people who might best know the answer to this are people in the convenience store business – people like today’s guest. Pervez Pir is the President of Retail at Loop Neighborhood...
PODCAST 81: Tommy Yionoulis
When you’re a business operator, how can you make sure you’re on track, gather the information you need, and keep up with what your team needs and what they’re doing? The answer is good operations management. And that’s what today’s guest’s business does –...
PODCAST 80: Dan Goldman
Retail has undergone a lot of changes over the past few years. In today’s episode, you’ll hear from Dan Goldman, strategic consumer and retail industry executive who explains what’s changed for the retail industry during the pandemic, the importance of...
PODCAST 79: Lance Graulich
You can’t think about brick-and-mortar retail without considering franchises. Is a franchise right for you? Will a specific franchise work in your region of the US? How much work does it take to maintain a franchise? These are some of the important questions...
PODCAST 78: Jamie Richardson
White Castle isn’t as big as some other hamburger chains, but it is the oldest chain in the United States, and it remains family-owned even after 100 years, which is a big feat. In today’s episode, you’ll learn more about White Castle and why it remains a...
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