If you’re wondering how to combine your online and brick-and-mortar store experiences, are you asking the right questions? Or should you be thinking about how to ensure that your brick-and-mortar locations have something to offer that just can’t be had online?
Today’s guest is Chuck Steelman of Trademark Property Company. Listen in to hear about how his company uses technology to communicate with customers, what he’s seeing changed and overcome since the pandemic, and what guidance he would give to retailers.
Topics Discussed in Today’s Episode:
✔ Chuck’s career and experience in fashion and retail
✔ What Chuck’s day-to-day looks like
✔ Challenges that Chuck’s tenants have seen since the pandemic started
✔ COVID-related changes that will stick post-pandemic
✔ What guidance Chuck would give smaller retailers
✔ Favorite store experiences Chuck has seen
✔ What larger companies are doing to bring in traffic
✔ Technologies that were adopted faster than Chuck expected
✔ The importance of putting customers first
✔ Fun things to visit in Dallas
“Number one, the biggest challenge that we have when it comes to event planning is crowd control.”
“I think it’s all about the relationship. You have to know who your customer is. You have to know their name. You have to know about their life.”
“When you have that one on one time, it does allow that customer to feel special, to feel important.”